agentic checks passed 52% readiness - how well this site can be read, trusted and transacted with by AI agents
Last checked
wwf.org.uk is live and passes 11 of 30 agentic-readiness checks (52%). It runs on drupal on Sucuri over HTTPS.
For AI agents, wwf.org.uk's strongest signals are clean semantic HTML, tidy, crawlable markup, fully indexable pages, and a clear canonical URL. Average entity density 23.4% across 1 pages (target >15%).
Its main gaps are text that is hard for agents to extract, no structured tables or lists, no self-contained answer passages, and no speakable schema for voice agents. The weakest area is Trust & transparency; addressing it first would raise this score the most.
Agent interaction
✓Semantic HTML5 & AccessibilityARIA attributes found for accessibility
✓Clean, Crawlable HTMLPage has title and meta description
✗Extraction Friction ScoreFew pages have voice-friendly lead paragraphs
✓Indexability & Snippet EligibilityPages are indexable and snippet-eligible - the precondition for Google AI features is met
~Layout Stability & Responsiveness9/17 images lack explicit width/height - the most common cause of layout shift (CLS)
✓Canonical URL StrategySingle canonical tag present (no duplicates)
~Page Speed: Load Blockers4 render-blocking script(s) in <head>
Machine extraction
✗Table & List ExtractabilityNo HTML tables found across homepage
~Sentence AtomicityAverage 26% atomic sentences across 1 pages (target 40%+)
✓Entity DensityAverage entity density 23.4% across 1 pages (target >15%)
✓Definition PatternsDefinition patterns appear early in page content - good for snippet extraction
✗Answer Capsule Pattern2/12 H2 sections have 15-30 word self-contained capsules (17%)
Structured data
✓Schema.org Structured DataOrganization or LocalBusiness schema found on homepage
✓Schema Coverage & Depth@id linking found - schema types are connected in a graph
✗Speakable SchemaNo SpeakableSpecification schema found across homepage
AI discovery
✗llms.txt FileNo llms.txt file found at https://wwf.org.uk/llms.txt (connection failed)
✗robots.txt for AI CrawlersNo explicit AI crawler rules in robots.txt
✓Sitemap Completeness1525 URLs have lastmod dates
✗RSS/Atom FeedHomepage does not link to an RSS/Atom feed in <head>
✗Internationalization SignalsNo hreflang alternate links found
✗Content Licensing & AI PermissionsNo ai.txt file found
Trust & transparency
~Entity Authority & E-E-A-TNo phone number found on homepage
✗Creator TransparencyCreator visibility is weak on content-like pages
~Methodology TransparencyLittle content-production or review transparency is visible
~AI Assistance DisclosureNo AI-assistance disclosure found on sampled pages (neutral - the engine cannot tell whether AI was used)
✗Visible Date SignalOnly machine-readable date signals were found; users still do not see a visible published or updated date
✓Title & Meta QualityTitles are present, unique, and well-sized, and pages carry meta descriptions
~Content Freshness SignalsNo <time> elements found in content areas across homepage
✗Author & Expert SchemaNo Person schema found across homepage
Every check is a verifiable fact about wwf.org.uk's live pages. Scoring follows Google Lighthouse agentic-browsing: a fraction of concrete checks, not an invented 0-100.
How to improve for AI agents
The highest-impact changes to make wwf.org.uk more agent-ready, in priority order.
1 Add structured tables and lists critical impactmedium effort
Present wwf.org.uk's comparison and spec data as real HTML tables and lists agents can extract.
2 Add content freshness signals high impactlow effort
Refresh and re-date wwf.org.uk's key pages so agents see it as maintained.
3 Strengthen entity authority (NAP) medium impactlow effort
Make wwf.org.uk's name, address and phone consistent and add Organization schema to anchor its identity.
4 Enhance author and expert schema critical impactmedium effort
Add Person/author schema with credentials on wwf.org.uk to strengthen expertise signals.
Trust & legitimacy signals
✓Currently activeyes (HTTP 200)
✓Secure (HTTPS)yes
✓Identifiable technologydrupal on Sucuri
Show your score
Embed this badge on wwf.org.uk - it links to this audit and always shows the latest score.
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Agentic readiness for wwf.org.uk last checked . Machine-readable: JSON. Method: methodology.
