Stock Markets, Business News, Financials, Earnings - CNBC
AI Agentic Readiness
9 / 30
agentic checks passed 49% readiness - how well this site can be read, trusted and transacted with by AI agents
Last checked
cnbc.com is live and passes 9 of 30 agentic-readiness checks (49%). It is served over HTTPS.
For AI agents, cnbc.com's strongest signals are fully indexable pages, a visually stable layout, a clear canonical URL, and dense, entity-rich content. Average entity density 48.8% across 1 pages (target >15%).
Its main gaps are text that is hard for agents to extract, a heavy page, no Schema.org structured data, and no speakable schema for voice agents. An agent can read cnbc.com's content but has little machine-readable way to discover it - closing the AI discovery gap would be the fastest lift.
Agent interaction
~Semantic HTML5 & AccessibilityHomepage has no <h1> heading
~Clean, Crawlable HTMLNo H1 tag(s) found (0)
✗Extraction Friction ScoreAverage sentence length: 29.2 words - slightly long
✓Indexability & Snippet Eligibilityrobots.txt blocks Google-Extended - content is excluded from Google AI training and grounding
✓Layout Stability & Responsiveness11/11 images lack explicit width/height - the most common cause of layout shift (CLS)
✓Canonical URL StrategySingle canonical tag present (no duplicates)
✗Page Speed: Page SizeHomepage HTML is 2667KB
~Page Speed: Load Blockers<head> section is 740KB - over 60KB
Machine extraction
~Table & List Extractability2 table(s) found but without <th> header cells
~Sentence AtomicityAverage 38% atomic sentences across 1 pages (target 40%+)
✓Entity DensityAverage entity density 48.8% across 1 pages (target >15%)
✓Definition PatternsDefinition patterns appear early in page content - good for snippet extraction
~Answer Capsule Pattern1/5 H2 sections have 15-30 word self-contained capsules (20%)
Structured data
✗Schema.org Structured DataMissing Organization or LocalBusiness schema across homepage
✓Schema Coverage & Depth@id linking found - schema types are connected in a graph
✗Speakable SchemaNo SpeakableSpecification schema found across homepage
AI discovery
✗llms.txt FileNo llms.txt file found at https://cnbc.com/llms.txt (connection failed)
~robots.txt for AI CrawlersAI crawlers BLOCKED: gptbot, claudebot, perplexitybot
✗Sitemap CompletenessNo sitemap.xml found
✗RSS/Atom FeedHomepage does not link to an RSS/Atom feed in <head>
✗Internationalization SignalsNo hreflang alternate links found
~Content Licensing & AI PermissionsNo ai.txt file found
Trust & transparency
~Entity Authority & E-E-A-TNo phone number found on homepage
✓Creator TransparencyVisible authorship is present on some content but inconsistent
~Methodology TransparencyLittle content-production or review transparency is visible
~AI Assistance DisclosureNo AI-assistance disclosure found on sampled pages (neutral - the engine cannot tell whether AI was used)
✗Visible Date SignalOnly machine-readable date signals were found; users still do not see a visible published or updated date
✓Title & Meta QualityTitles are present, unique, and well-sized, and pages carry meta descriptions
✓Content Freshness SignalsReferences to 2026 or 2025 found across homepage, suggesting recent updates
✗Author & Expert SchemaNo Person schema found across homepage
Every check is a verifiable fact about cnbc.com's live pages. Scoring follows Google Lighthouse agentic-browsing: a fraction of concrete checks, not an invented 0-100.
How to improve for AI agents
The highest-impact changes to make cnbc.com more agent-ready, in priority order.
1 Add structured tables and lists high impactlow effort
Present cnbc.com's comparison and spec data as real HTML tables and lists agents can extract.
2 Strengthen entity authority (NAP) medium impactlow effort
Make cnbc.com's name, address and phone consistent and add Organization schema to anchor its identity.
3 Enhance author and expert schema critical impactmedium effort
Add Person/author schema with credentials on cnbc.com to strengthen expertise signals.
